Susanne Jensvold Ruud Assignment 3 Soc 167

Social Media. Assignment #3.

Susanne Jensvold Ruud.

The page I have chosen to look at is the official page for McDonald’s on facebook. They have over 29 million people who like their facebook page. So in other words there are a lot of users on this page. To me the page seems boring at first sight. There are a lot of picture updates but that’s it. It’s nothing about that page that makes me want to like it, because it doesn’t seem like it’s going to give me anything in return.

Premiums: It doesn’t look like McDonald’s give away any free stuff to attract customers. I went all the way back to 2011 and couldn’t find anything that they were giving away.

Participation: I couldn’t find any surveys or games or other stuff for users to participate in. It was more informational things on the site like for example new food or drinks etc.

User-Generated content: they don’t have any user-generated content.

Customer service portal: the only thing I could find is that they have a page called “reach out” where you can give feedback on you visit to a McDonald’s. But this feedback goes to customer service and cannot be seen by other users. They don’t have like a forum or anything like that. They did have some status updates a while ago where they encouraged users to reply to the status. For example they had one that looked like this: “If you could travel to a McDonald’s anywhere in the world, where would it be?”.

Content flow: they provide new materials on the page regularly but it’s almost the same every time. It’s only pictures of products, and food and drinks. So I think it’s boring even though they update regularly because it’s the same kind of updates all the time. And almost nothing that makes the users participate.