The home page to
Cadbury Milk Tray has a very easy menu; there you can choose between several
different options. Cadbury is not giving out free stuff but are promoting
several different competitions, such as winning a real gold bar, cinema tickets
and other Cadbury products. If the customer wants they can make their own
chocolate bar and buy it.
The webpage have a lot of interesting information such as their entire product with nutritional information, the history of the company and their Cadbury World that is a type of amusement park. It is important for a customer to have information easy available,
Cadbury have a Facebook, Twitter and Google + those they regular updating and answering question from customers. It is also possible to contact Cadbury through their homepage. They seem very serious to maintain happy customers. Companies with bad customer service often get an even worse reputation. Cadbury promote their different competitions and often uploads new content on the social media sites.
Conclusion:
I think www.cadbury.co.uk is doing an effective job of social marketing.
They manage to get a lot of attention from their social media sites with
promote different competition and add a lot of pictures. The webpage is very
easy for customers to navigate, and find information of different things such
as recipe or tickets to their park if the customers want that. It is also easy
to contact Cadbury, and they are generally fast to answer
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