Eileen Zhao
Oreo Facebook Page:
https://www.facebook.com/oreo
One of the main reasons why I love
Oreo is not just because of its chocolate deliciousness but also because of how
engaged the brand is. Their Facebook page is a clear representation of its
active engagement with its audience by providing continuous content featured
not only on their Facebook page but also on their twitter handle as well. Their
“Daily Twist” campaign where they featured new content every day for 100 years
to celebrate their 100 years in business was gorgeous, touching on monumental
days such as Gay Pride, the Mars Rover landing and even Elvis week. By offering
creative advertising to celebrate the small things that their audience was
familiar with, they created themselves as a more active and fun brand.
While their Facebook page does not
offer premiums or participatory events such as games or surveys, they do
provide a place to share user-generated content and a platform to serve as a
customer service “portal,” where users can go to complain about their products
or even rave about it as well. While the user-generated content aren’t actively
featured on the wall (it remains exclusive to only Oreo released content),
audience content is listed under the “Recent Posts by Others on Oreo,” where
users post pictures of their baby having their first Oreo cookie to creative
arrangements of their Oreos. Most importantly, Oreo is best known for releasing
creative and heartwarming content. Their “Daily Twist” campaign really solidified
them as a leader in creative content within the advertising community, a title
which they have consistently held to this day, especially following their Vine compilations
of their #OreoHorrorStories videos. With over 34 Million Likes, they’re definitely
doing a great job at keeping their audience happy.
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