Assignment 3
Daniel Kulsvehagen
AT&T
AT&T is a telecom company selling: wired and wireless voice and data, broadband Internet, TV and messaging services, as well as many of the leading innovative devices.
In this assignment I have checked out their facebook page to look for things such as: free givaways, creation of events, showcasing of materials, dialogue with the customers and content flow.
AT&T seems like they upload user-generated content almost daily, and they use this content to make a dialogue with the customers. For halloween they uploaded a picture of a dog in a pumpkin costume (this was all a picture on a phone) and wrote: Introducing Blankograms: I'd rather be a ________ (noun) than a pumpkin. People then answered and AT&T commented on the answers. This is a mixture of Participation, User-Generated Content, Content Flow and Customer Service «Portal». They also take part in campaigns such as «Anti text and drive» campaigns.
As for Premiums, AT&T use public figures such as Baltimore's Ravens starting center Gino Gradkowski who signed autographs at the AT&T store in Towson Town Center. After scrolling through almost a year of posts I could not find giveaways or competitions to win free prices on AT&T's facebook page.
I think AT&T lacks Premiums and Participation on their facebook page. More free giveaways perhaps from events or sharing-competitions (share this picture to win a price etc.) would make the page more visited and used. Even though there are lots of posts (Content Flow) there needs to be more interaction between customer and company on the facebook page.
Link to the facebook page: http://www.facebook.com/ATT
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