Melanie Diggs Assignment 3 Soc 167

Laney Diggs

21956066

October 29, 2013

Soc 167 Homework 3

Yogurt Park is one of the most popular frozen yogurt places around the UC Berkeley campus.  Upon looking at their Facebook fan page, I realized that they are not doing an effective job in the marketing department.  With over 4,600 “likes” from fans, the page does not supply adequate characteristics to keep fans excited and engaged.

To start, the page does not engage individuals in anyway; they do not stimulate participation.  The page is filled with updates on their newest flavors offered in their stores and thanking the fans for their continual support.  However, there is no promotions, give a way’s, or premiums to thank their customers or promote their new flavors.  In addition, there are no polls to get the audience involved.  They could ask their customers to vote in a poll for the most popular flavor or comment with their favorite flavor.  They also have a grand total of 3 photos on their site and the last time they updated their page was October 6, 2011.  This shows how their content flow (supplying new, exciting information) and user-generated content are lacking.  There are small conversations in dialog through commenting on their status updates but compared to the number of “likes” the page has only about .2% of people engage in comments.

All in all Yogurt Park could really use huge improvements.  There content flow is severely lacking, they do not promote active participation, they do not have promotional give a ways, etc.  Everything we learned in class that makes an effective social media page is not represented in Yogurt Park’s.